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Marketing Strategy Resources – Blog
Establishing Your Authority in Your Niche
Being an expert in your niche is the secret to building credibility and notoriety with your target marketIn today's competitive world, establishing your authority in your niche is crucial for success. Whether you are an entrepreneur, a blogger, a freelancer, or a...
AI in Sales and Marketing
Artificial Intelligence in B2B sale and marketing: Revolution, Evolution, and the Human TouchAs a seasoned marketing professional and the owner of a thriving agency, I have borne witness to the dawn of various technological innovations over the years. However, none...
How to Get Free PR for Your Business
In today's highly competitive business landscape, effective marketing and public relations (PR) are vital for the growth and success of any company. While traditional PR methods can be costly, there are numerous strategies you can employ to get free PR for your...
The Power of Outsourcing Marketing for Small Businesses: Boost Your Growth
In today's highly competitive business landscape, small businesses face numerous challenges when it comes to marketing their products and services effectively. Limited budgets, time constraints, and a lack of expertise often hinder their ability to create and...
Why outsource marketing?
The decision to outsource marketing services can bring significant cost benefits to businesses looking to enhance their marketing efforts. By hiring an external team or agency to handle various aspects of marketing, companies can tap into specialised expertise and...
Revolutionising Business Growth: Harnessing the Power of AI in Marketing
Introduction:In today's rapidly evolving digital landscape, businesses are constantly searching for innovative ways to stay ahead of the competition and effectively reach their target audience. One groundbreaking technology that has transformed the marketing industry...
How Much Does It Cost to Outsource Marketing UK?
In today's competitive business landscape, effective marketing is essential for the growth and success of any company. However, not all organisations have the in-house expertise, resources, or time to handle their marketing efforts effectively. As a result, many...
Living Your Brand Values: Unleashing the Power of Authentic Marketing
In today's competitive business landscape, establishing a strong brand presence is essential for success. However, it's not enough to merely create a recognisable logo or catchy slogan. To truly resonate with your audience, you need to live your brand values through...
Social Media, the basics
With Special guest expert Anna Torres Walker we look at the top 3 tips to getting your social media right, we talk about knowing your target market, positioning your brand correctly and making a plan as to what to https://youtu.be/Q6Hhpxwgvcs
The secrets to a great presentation
Here we talk about what makes a great presentation, 3 top tips, make sure you know your subject, practice, you don't practice too much and do some storytelling https://youtu.be/7iSAhrFVyck
Low cost/ no-cost marketing
Here are 3 main tips on low-cost or zero-cost marketing. discussing talking to people you already know, teaming up with collaborations and making sure you shout about it
Make your website work harder with Mike Octigan
Mike is a website specialist and he talks about 3 simple ways to get a better conversion on your website, don't make it all about you, answer your customer's questions, and use automation a call to action.
Create a positive culture
Here we look into how to start to create a positive culture within your company. we talk about your setting the standard, informing, reminding and educating and the importance of recruiting based on your company values.
Top 3 marketing tips for trades
Here we look at 3 top practical tips for tradespeople, we cover, being visible, acting social and building authority in your space.
Top 3 marketing tips for SME’s
Here we look at the top 3 priorities for an SME when it comes to marketing. This video talks about, Brand Positioning, Knowing your target market and creating a marketing plan








